LESS

MORE

Fast Fashion

Rights for Workers

LESS

MORE

Waste

Recycled Fibres

LESS

MORE

Pollution

Climate Protection

LESS

MORE

Plastic

Respect for Nature

LESS

MORE

Poverty

Living Wages

LESS

MORE

chemicals

Consumer Safety

Fashion is not something that exists in clothes only. Fashion has to do with ideas, the way we live, what is happening.”


Coco Chanel

OUR PURPOSE

We believe in the magic of fashion: to express ourselves and our view of the world. The fashion industry, however, has become insane: too fast, too cheap, too toxic.

Fashion is the second most polluting industry in the world. It is infamous for human rights abuses. Over 60% of our clothes contain harmful chemical substances.

SANE certification is here to prove that beauty doesn’t need the beast.

Our Mission

SANE is a holistic certification for sustainable fashion products.
We guarantee that products certified by SANE are made with equal respect for the

    • ENVIRONMENT
    • WORKER’S RIGHTS
    • CONSUMERS’ HEALTH

Our Benefits

SANE certification offers guidance and shows attitude.
We enable CONSUMERS to instantly recognize ethically made products – and show their positive engagement to the world;
As well as conscious FASHION BRANDS to credibly communicate their commitment to a brighter future – in a desirable way.

Our Difference

SANE certification doesn’t single out the planet, the people, or consumer safety: the SANE STANDARD protects them all.

SANE enables brands to make this holistic approach visible by displaying our iconic logo on certified products.

Sane Standard

SANE STANDARD is a set of requirements and characteristics that a product needs to fulfill in order to be certified.

  • ENVIRONMENTAL
    REQUIREMENTS

    Nobody wants their favourite clothes to harm the planet.
    Therefore, only products with the lowest environmental impact can be certified by SANE. That means:

    • Less WATER POLLUTION
    • More SUSTAINABLE MATERIALS
    • Less CO2 EMISSIONS
    • More RECYCLING
  • SOCIAL
    REQUIREMENTS

    Nobody wants workers to suffer while making a beautiful outfit. SANE guarantees decent working conditions and the payment of a living wage. That means:

    • More HUMANITY
    • Less EXPLOITATION
    • More RIGHTS
    • Less POVERTY
  • CONSUMER SAFETY
    REQUIREMENTS

    Nobody wants to be harmed by the clothes that make them look their best. To obtain the SANE certification, products must be free of toxic substances. That means:

    • Less CHEMICALS
    • More CONTROL
    • Less TOXICITY
    • More SAFETY

People

You are a fashion lover looking for products
made in a sane way and for a community
of like-minded people?
Explore our SANE PEOPLE page.

business

You are a fashion brand and you
want your products to get certified?
Find out more on
our SANE BUSINESS page.

Find products

Find here all products certified SANE, where to buy them, where and how they have been made.